Can a simple Google search for say iPhone 6 lead you to Samsung’s webpage? Can a search for an airline ticket consistently lead to a higher price to be paid? The answer is yes.
Like a status , retweet a tweet, send an e-mail, or just upload a picture with #Selfie and some computer somewhere is keeping track of it. Nearly every click somewhere is feeding some algorithm trying to place an ad strategically to get you to lighten your wallet.
A 2009 report states that Dominos USA planned to sell $1 Billion in online sales through its website and mobile applications. This figure was achieved and now 60% of sales come through these apps and the website in the UK. The convenience of not facing an IVR and not trying to guess which number to press are of course added advantages (I personally find it easier to solve complex calculus while playing Eine Kleine Nachtmusik). It also saves the company money on staff costs.
The point is Google, Facebook, Twitter Microsoft and an endless list of companies is somehow trying to get you to buy something. Try it out search for an airline ticket from Point X to Point Y and the next page you open will most probably have an airline ad (in case you are feeling kind , most ads I get are generally about video game consoles & books) More on this later.
Facebook for example can track all your browsing history in case you have signed in on one tab. Google tracks your search history & gets your mail read. Microsoft of course does not because let’s face it, no one uses Bing! (I do recommend that one tries the Translator on Bing!).
To cut a long story short, and to stop this irrelevant collection of facts and opinions, this is a blog about how Big Data, E-Commerce, Search & Social Media play an incognito role in affecting our choices and help manufacturers make products we may like.
Thank You for reading this. I do hope that you did learn something new from here. Do check back later for there will be new content.
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